Write a Business Description That Turns Visitors into Enquiries
Your description is often the first full sentence a customer reads about your business. Written well, it turns a curious visitor into an enquiry; written carelessly, it loses them to the next listing.
Open with who you help and how
The first two lines should answer the customer's silent question: "Is this business for me?" Name the service, the customer and the area in plain words. For example: "Family-owned electrician serving Melbourne's eastern suburbs—switchboard upgrades, lighting and safety checks."
Save history and awards for later. Relevance comes first.
Structure beats adjectives
- Line one: what you do and where.
- Middle: your three to five core services.
- Proof: years in business, qualifications or results.
- Close: a clear invitation to call, email or request a quote.
Use the words customers actually type
Think about the phrases customers say on the phone: "leaking tap", "tax return", "wedding catering". Using natural customer language makes your description easier to read and easier to find in search.
Avoid stuffing keywords or repeating your business name every sentence—clarity wins.
Keep it fresh
Services change, suburbs expand, teams grow. Revisit your description twice a year and whenever your business changes direction. An accurate, current description keeps enquiries arriving from the right customers.
OZBD listings can be edited anytime—log in, refine, and let the listing work harder.
